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What Is SEO?

 What is SEO exactly?


Say you own the cutest shop in the world. You sell amazing items, it's decorated perfectly. There's just one nuance..you're situated on a mountain top all by yourself, and nobody knows you're there.

Having the flashiest, coolest looking website means nothing if nobody can find you. That's where SEO comes in. SEO stands for search engine optimization. It is a combination of embedding keywords, sprinkling keywords throughout your content, adding alt text to your images, adding the correct kind of description and titles, and submitting your website to major search engines along with a few other things. Most of SEO is the job of your web designer.

Once you get a website, it should take roughly 3-6 months from time of launch and submission for it to be indexed by search bots. In other words, give your website at least this amount of time for it to come up in web searches.

Does this mean in 6 months your website will be listed in spot #1 in Google for your keywords? More then likely not. But it is possible that it will come up on the first page, if everything has been done correctly.












At Exquisite Pixel Designs, we build SEO into your website using the most relevant and most popular search terms for your industry and location. We have a variety of other tools we use to help your website perform the best that it can, and overall, have great success with our websites and search engines.


And while we have made the most of the content you have provided us for your website, it's important to note that bots love lots of content! So beef up the content on your website whenever you can. Stretch your thinking and start writing about what it is you offer! Insert as much information as you can onto each of your pages. Make sure to include keywords that your target market may be searching for. Update the content at least once a month! Read more about ways you can "keep your content and website fresh!" HERE.

Links from other websites that point to your website help your website reputation. When you're on a relevant blog, you can leave your website. But don't overdo this, or you'll get penalized.
You can also make sure you list your website on your social media avenues, and business directory websites. Read more about where to list your website HERE.

You can also ask someone who has a website if they can link your website on theirs and you can do the same for them! Find industries that are compatible with yours, and not necessarily your competition. This is called backlinking.

All of these are going to help with your website's SEO, aside from what we have already built in. Please be patient with your website and it's performance. Search bots are going to give priority to the websites competing with you that have been around longer and who have hired SEO companies working around the clock for them. And it is going to take some work for your website to make it's way higher in a search. But nothing good comes easy right?


And even though the basics of SEO tend to remain the same, algorithms are always changing, and it's near impossible for any SEO or web design company to know the exact secret recipe for getting and staying in the top position, so no company is going to promise this.

Alright, that's it for this post! As always, we don't stop until you are 100% satisfied, so please let us know how we can serve you!

-Kate
www.exquisitepixeldesigns.com

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