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Keep it FRESH!

Keep It Fresh!


Being a small business owner typically leaves us with very little extra time. So the thought of having an employee that works for you 24/7 - namely your website, is a nice welcome relief. And it may be tempting to leave that employee alone to do it's work. But even the best of employees need some maintenance.

Neglecting the upkeep of your website can be detrimental to your Google ranking. Google is constantly seeking the best, the hippest, and the freshest content to deliver to it's searchers. Websites that are stale or simply have no new content will start to drop in ranking.


Here are few quick ways to keep your website updated with fresh content:


Start a Blog
Exquisite Pixel Designs software utilizes blogger.com, which works with your gmail account. Simply log into your gmail account and go to blogger.com to start your blog. Then get started by writing about things your website visitors would find valuable. Be sure to include photos (people like that).
Once you've set up your blogger and created a post or 2, let us know, and we will embed the blog into your website.
Now, every time you create a post on your blogger, it will auto feed into your website. And voila! Fresh new content onto your website.


Social Media

Depending on the social media you are using, you can get an embedded widget into your website and it will auto feed all of your posts. We can do this with Twitter, Instagram and Facebook. (But ask us if you need another social media avenue embedded and we will see what we can do!)

With this widget embedded, every new post from your social media will show up automatically on your website. This will update your website without you ever having to log in.
If you wish to have a social media feed widget in your website, let us know!


Create a Coupon

 Our software allows you to add in a variety of elements into your website. If you do not yet have the ability to log into your website, let us know, and we'll get you your log in credentials to you.
Once you're in the back-end of your site, add a "coupon" component. Make it whatever type of special you want.  And then select the option for auto-renew. This will keep this component updated, notifying Google bots that there's something being updated on your website. I wouldn't say this is the best way to keep your site updated, but it will work in a pinch!

 Feeds

 Depending on your type of industry, you may want to consider embedding some type of rss feed. For example, if you're in the food industry, you may want to add in a recipe rss feed. Maybe a news feed with relative information would best fit your industry. Maybe just a famous blog. Whatever you want to put in, just let us know and we'll get it in your website for you. Then just let the feed do all of the work of updating your website. Really quick! Really effortless!

 Just Update Content

 This is probably the most obvious, but every once in a while, log into your website and update it with a paragraph or 2. Make sure to add in keywords and the area your service! Google bots love this!

For more information about keywords and SEO, read our post HERE.

You can always add your most recent photos into a gallery or slideshow. Make sure your prices are accurate. Make sure your policies are current. If you have an e-commerce site, it is very important that inventory is accurate as well as pricing. The last thing you want is a customer to buy something that's not actually for sale anymore!

Maybe you've just created a new video, put it in your website! Maybe there's an event going on in your area, add an event component.
Just acquired a new customer testimonial? Put it in your website!

Keep that 24/7 employee updated! And you'll reap the benefits.


 If you prefer not to actually log in and make these changes, no worries! Just shoot us an email, and we'll make them for you!

So there you have it. Some quick ideas to get your website fresh and fun!

Have something to add? Leave it in the comments below.

-Kate
www.exquisitepixeldesigns.com



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