SEO 101 - Your Website's fate is in your hands!
This post is important for those of you who are logging into the back-end of your website and making your own site edits.
I think it's important to layout the different parts of a website and why some things are important to be able to rank well in searches, since now your website's performance is in your hands.
If it's important for your website to rank well in searches, then please read on:
Once you are given access into the back-end of your website, you are able to make edits including adding and deleting sections. When I build you website, I make sure each part is enhanced for optimal performance, while also taking into consideration your design needs. So it's best not to delete or remove that which I have built into the site. You can edit or add, but deleting or removing a section may affect your website's performance. You have been warned.
There are essentially 3 parts to your website: the head, the body and the footer. Let's check these out.
The head ideally should contain the logo (which will be an image), company name, city name and the menu (which should all be in text format). Having your actual business name, and area you service in TEXT form right at the top of the website is best for SEO purposes, as in the example above. This is the first part that a crawler will read.
It's important to include lots of keywords and phrases that your visitors will be searching for all over your website, and that begins at the head.
The body obviously contains the bulk of the information and images on your site. This where you seriously need to build up your keywords and phrases, even to the point of repetition.
Put your best keywords or a very simple explanation of what it is you do right at the top, even on a hero to make it look nice, as in the example to the left.
Create natural paragraphs with information and keywords that your visitors will be searching for.
An example of keywords that visitors may be typing into a Google search would be something like: best nail salon Huntington, CA. So in your website body make sure you include all of those words in a natural paragraph.
Example: We here at XYZ nail salon, Huntington CA, provide top quality nail services including pedicures, manicures, nail art and more. etc...
This is also why having a blog on your site is good for SEO as well. I have many more posts about helping your website perform well in searches that you can find on my blog.
Don't discount the footer of a website. The footer is the section that appears on each one of your pages and is loaded with all kinds of good stuff for SEO. Including an "About" section which, once again should have all of your best keywords sprinkled throughout it.
There is also a section with your company information including a map and address. This is critical for SEO as well. Crawlers need to know which city and surrounding areas you service so as to know where to bring up the results when someone is searching.
Then, our software also includes a section for some additional keywords, up to 40 to be exact. This is a place where I have taken the time to research the best keywords for your industry and entered them all in. It is best not to modify or remove this!!
The footer also contains links to your social media. This should include your yelp link. I talk about the importance of yelp and algorithm changes for SEO in my other post you can read about HERE and HERE
You may be tempted to remove your footer in your website for design purposes, and I must advise, unless you don't care about getting found in Google searches, please don't do it!
Okay well, there you have a quick breakdown of your website and how each part can play a crucial role in Google searches.
Please reach out to me or comment below if you have any questions.