Skip to main content

SEO 101-Your website's fate is in your hands!



SEO 101 - Your Website's fate is in your hands!

This post is important for those of you who are logging into the back-end of your website and making your own site edits. 
I think it's important to layout the different parts of a website and why some things are important to be able to rank well in searches, since now your website's performance is in your hands.

If it's important for your website to rank well in searches, then please read on:


Once you are given access into the back-end of your website, you are able to make edits including adding and deleting sections. When I build you website, I make sure each part is enhanced for optimal performance, while also taking into consideration your design needs. So it's best not to delete or remove that which I have built into the site. You can edit or add, but deleting or removing a section may affect your website's performance. You have been warned.

There are essentially 3 parts to your website: the head, the body and the footer.  Let's check these out.


The head


The head ideally should contain the logo (which will be an image), company name, city name and the menu (which should all be in text format). Having your actual business name, and area you service in TEXT form right at the top of the website is best for SEO purposes, as in the example above. This is the first part that a crawler will read. 

It's important to include lots of keywords and phrases that your visitors will be searching for all over your website, and that begins at the head.



The Body

The body obviously contains the bulk of the information and images on your site. This where you seriously need to build up your keywords and phrases, even to the point of repetition. 

Put your best keywords or a very simple explanation of what it is you do right at the top, even on a hero to make it look nice, as in the example to the left.

Create natural paragraphs with information and keywords that your visitors will be searching for.

An example of keywords that visitors may be typing into a Google search would be something like: best nail salon Huntington, CA. So in your website body make sure you include all of those words in a natural paragraph. 

Example: We here at XYZ nail salon, Huntington CA, provide top quality nail services including pedicures, manicures, nail art and more. etc...

This is also why having a blog on your site is good for SEO as well. I have many more posts about helping your website perform well in searches that you can find on my blog.







The Footer

Don't discount the footer of a website. The footer is the section that appears on each one of your pages and is loaded with all kinds of good stuff for SEO. Including an "About" section which, once again should have all of your best keywords sprinkled throughout it. 




There is also a section with your company information including a map and address. This is critical for SEO as well. Crawlers need to know which city and surrounding areas you service so as to know where to bring up the results when someone is searching.

Then, our software also includes a section for some additional keywords, up to 40 to be exact. This is a place where I have taken the time to research the best keywords for your industry and entered them all in. It is best not to modify or remove this!!

The footer also contains links to your social media. This should include your yelp link. I talk about the importance of yelp and algorithm changes for SEO in my other post you can read about HERE and HERE

You may be tempted to remove your footer in your website for design purposes, and I must advise, unless you don't care about getting found in Google searches, please don't do it!


Okay well, there you have a quick breakdown of your website and how each part can play a crucial role in Google searches. 

Please reach out to me or comment below if you have any questions.

-Kate

Comments

Popular posts from this blog

3 Ways to keep visitors on your website longer.

3 Ways to keep your site visitors on your website longer.

Why is this even important? Well aside from having a better chance of converting a visitor into a customer, it's important because Google will actually rank your website higher in search results if you have longer visitor times. 

Similar to all of the other "importance" factors Google takes into account, this is one more reason Google will have to move your site up in search rankings. Google thinks: if people are hanging out on your website for a while, then it must be good. On the other hand, if your bounce rate is high, and people are spending very little time on your site, Google will start to drop your site in ranking. And this...would be bad. :(

So first things first, you need to know where you're starting. Log into your website and click on the stats tab. (Isn't it great how easy this is to do with our software!)

Take inventory of how long people are spending on your website so you can measure results. 


K…

When you support small business, you're supporting a dream

I love this. It is very true. When you buy from a small family run business, you're not helping a CEO buy a 3rd holiday home, you're actually helping a family put food on the table, you're actually supporting a dream and supporting your local community. 

We, as small business owners, need to stick together and support each other. I firmly believe this.  When you choose to put your money into corporate, you bypass your friends who are struggling to keep their dream alive. Is it worth it to you to save a few bucks and hurt those that you know that are providing the same product or service? Wouldn't you want them to do the same to you? 

To me, I'd much rather support a friend who's trying to make it then continue to feed big business. Because I very much understand the struggle. And if we all supported each other, maybe it wouldn't be such a struggle. 

And even if you're not a small business person, I would hope that you would still try to put yourself in our…