Doing small business together

Drive Traffic! Create a Buzz! Get more Sales! We all just love a good sale don't we? Sales and coupons get people motivated to make that call and book your services or purchase your products. If you check out a lot of the mega corporate business web sites you'll notice that they've always got some sort of deal, special or coupon being advertised on their website. So we should probably be doing the same, right? Clearly, it's working for them. Aside from the obvious reason of posting coupons or specials on your site, there is another reason to keep your site updated with specials: this tells Google that you are keeping your website fresh with new content, and it will be more likely to rank your site better because of this. So do it for better ranking!  Here are 3 ways to create coupons, and advertise specials on your site making your site more interesting, intriguing, keeping it up-to-date, and hopefully generating more business for you. 1. CREAT...

Demand Attention in your Website Attention getters are a great way to collect emails, get phone calls, or make announcements about specials you're having. Exquisite Pixel Designs offers website pop ups that can appear anywhere on the screen and will get the attention you are hoping for.  Getting one of these pops ups onto your site is only a 1 time fee of $15, but can have results that will more then pay for itself in time. Pop-up designs can be customized to match the style of your website with colors, and images. The popups can appear on the top of the screen, as a pop up window, on the bottom right as a slider, a complete page take-over, or as a small alert button on the bottom right. Read below for a description on the different types available: Call Now For the mobile version of your website, having a "call now" that's loud and accessible can make giving your company a call a breeze for your customers. While we do ...

SEO 101 - Your Website's fate is in your hands! This post is important for those of you who are logging into the back-end of your website and making your own site edits.  I think it's important to layout the different parts of a website and why some things are important to be able to rank well in searches, since now your website's performance is in your hands. If it's important for your website to rank well in searches, then please read on: Once you are given access into the back-end of your website, you are able to make edits including adding and deleting sections. When I build you website, I make sure each part is enhanced for optimal performance, while also taking into consideration your design needs. So it's best not to delete or remove that which I have built into the site. You can edit or add, but deleting or removing a section may affect your website's performance. You have been warned. There are essentially 3 parts to your websit...

3 Ways to keep your site visitors on your website longer. Why is this even important? Well aside from having a better chance of converting a visitor into a customer, it's important because Google will actually rank your website higher in search results if you have longer visitor times.  Similar to all of the other "importance" factors Google takes into account, this is one more reason Google will have to move your site up in search rankings. Google thinks: if people are hanging out on your website for a while, then it must be good. On the other hand, if your bounce rate is high, and people are spending very little time on your site, Google will start to drop your site in ranking. And this...would be bad. :( So first things first, you need to know where you're starting. Log into your website and click on the stats tab. (Isn't it great how easy this is to do with our software!) Take inventory of how long people are spending on your website so you can m...

Today I'm going to share a tip with you that's going to help you gain a competitive edge when it comes to dominating the first page in search results. This post goes along with my last post about 2018 Google search rank changes. This information is going to be particularly useful for service-based, and more specifically home service based businesses. This will also be particularly helpful if you're still not ranking on the first page of searches. But regardless of what industry you serve, you can still give this a try! As stated in my last post, Google has changed the way they display search results.  After the paid ads, the next section Google will display are the Google My Business listings. If you don't currently have a Google my business, you should set up your account HERE . Sign in with your gmail account tied to your business. The next results will typically be yelp. So once again, set up your yelp page and make sure you get everything filled out o...

Boy have times ever changed... A long time ago, you could put a website up on the web with fairly good SEO, and get found in searches and get traffic to your website. But times have changed. Competition is much more fierce. The web is flooded with websites. Industries are saturated with millions of fish in the sea all wanting the first page of a web search. And I don't know if you've noticed or not, but Google has been displaying things different in their searches. It used to be, if you were to search for something, first would be the paid ads, and then the websites with the best SEO. Now when we search, we get 2 kinds of ads first.  Then comes the Google my business listings. This is important. If you don't have a Google my business listing for your business, you wont come up in this list. But then what comes up are yelp listings. This is even more important. And where I'd like to pause for a minute.  Since yelp is what shows up n...

The E-Commerce Website Myth The thought of having a website that generates income while you sleep, is alluring. It's something I think that everybody would love to have. And an e-commerce site seems like a great way to achieve this. However, this should not a "build it and they will come" plan. First of all, you need to make sure that you are selling a product on your website that people will feel comfortable purchasing. If it's an item that people generally would need to try on, or try out for themselves, they will be hesitant in purchasing from a name they don't recognize, understandably. Remember to always put yourself in your customer's place. Building a name for yourself so people begin to trust your brand is one thing, and a whole other monster all together. But while you're waiting for people to dive in and start buying, you may need to offer discounts or free samples of what you're selling, if you are able. Whether you are ...

Keep It Fresh! Being a small business owner typically leaves us with very little extra time. So the thought of having an employee that works for you 24/7 - namely your website, is a nice welcome relief. And it may be tempting to leave that employee alone to do it's work. But even the best of employees need some maintenance. Neglecting the upkeep of your website can be detrimental to your Google ranking. Google is constantly seeking the best, the hippest, and the freshest content to deliver to it's searchers. Websites that are stale or simply have no new content will start to drop in ranking. Here are few quick ways to keep your website updated with fresh content: Start a Blog Exquisite Pixel Designs software utilizes blogger.com, which works with your gmail account. Simply log into your gmail account and go to blogger.com to start your blog. Then get started by writing about things your website visitors would find valuable. Be sure to include photos (...

 What is SEO exactly? Say you own the cutest shop in the world. You sell amazing items, it's decorated perfectly. There's just one nuance..you're situated on a mountain top all by yourself, and nobody knows you're there. Having the flashiest, coolest looking website means nothing if nobody can find you. That's where SEO comes in. SEO stands for search engine optimization. It is a combination of embedding keywords, sprinkling keywords throughout your content, adding alt text to your images, adding the correct kind of description and titles, and submitting your website to major search engines along with a few other things. Most of SEO is the job of your web designer. Once you get a website, it should take roughly 3-6 months from time of launch and submission for it to be indexed by search bots. In other words, give your website at least this amount of time for it to come up in web searches. Does this mean in 6 months your website will be listed in spo...

GET YOUR BUSINESS LISTED The days when you call up your local phone book to get your business listed are just about over. Very few, people actually still do this. And that, of course, is because we now live in a digital world. We actually still had our other business listed in the old school yellow pages for a while, but after tracking where our calls were coming from, it was clear that, for the price we paid, it simply wasn't worth it. There are too many free ways to get your business out there, and they should really be taken advantage of! It takes a little time to set up, but consider it an investment. Free business listing sites increase your company’s online exposure and help improve your local search ranking results in major search engines like Google, Bing, and Yahoo.  This post will be your resource/checklist for getting your new business AND new business's website in the free listing websites available. Getting your business and website listed is imp...