This may come as a surprise to people, but your website shouldn't really be all about you. When somebody comes to visit your website, typically, it's because they have a problem, and they're trying to see if your company can solve it for them. But they don't want you to be the hero, THEY want to be the hero of their own story. So it's your job, as a business owner, and a website owner, to be their guide in making THEM the hero. So how do we, as business owners and website owners do this? In Donald Miller's 5 minute marketing makeover he shows you the common mistakes people make when creating their website, and how to make your site over so that your potential customer becomes engaged and interested in what it is you're offering. The first few seconds someone lands on your website are the most crucial. Needless to say, the part above the fold (before there is any scrolling) needs to clearly and concisely speak to your customer exactly ...
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